More essays like this: And of course there were enough ads for beer to keep Homer drooling all day long should he make a trans-atlantic trip. The political ideology on which the society is based will impact upon your decision to market there.
This is the reason why a standardized advertisement may have difficulty communicating with consumers in foreign countries.
Nine years of education is compulsory for all Chinese students. When these types of events happen, they can wipe out your entire customer base in a country or halt their purchasing power for extended periods of time, drastically impacting your business. Prentice Hall International, When you want to market a product to a foreign country you need to first determine whether it is an individualistic society free-thinking culture or a collective society the peer group has the most influence on buying decisions.
For example, what is the role of women in a society? Of all the cultural aspects, language may be the most critical, as it can be one of the biggest barriers a company has to face when it becomes global.
Then, from a bikini-clad blonde, come the tag line: For example, the United Kingdom has a largely market-driven, democratic society with laws based upon precedent and legislation, whilst Iran has a political and legal system based upon the teachings and principles Islam and a Sharia tradition.
A perfect example of this is Canada; they have large French speaking populations around Montreal and Quebec that are culturally much different than the English speaking communities found throughout the rest of the country.
CONCLUSION As technology gets more and more advanced and the world continues to become smaller and smaller because of it; those companies that market their product or service effectively internationally will take advantage of the huge growth potential that international markets now offer them.
The Terpstra and Sarathy Cultural Framework helps marketing managers to assess the cultural nature of an international market. There have been some embarrassing mistakes in international advertising that most likely did not help companies sell their product.
This may not always be a straightforward process, as can be seen in the case of medical containers made in the U. An example of this is Indonesia, which only allows 60, tons of red onions to be imported into the country every 6 months. Any prudent international marketing strategy needs to take things like this into account.
Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. Currency risks There are always risks when doing business in the currency of a foreign country that you are marketing your product or services to.
The Wessi, as a West German is called in East Germany, have different words and different meanings for the same word than did their cousins in the East. Although back-translation will solve the problems of literal translation issues, it does not eliminate the problems of whether or not the context of use is the same.
Language expresses the thinking patterns of a culture; what is important and what is not important to a particular culture can be ascertained by what is present and what is not present in its language.
Thus, good communication linkages must be set between a company and its customers, suppliers, employees and the governments of the foreign countries where it performs business activities. In many Middle Eastern countries women are not allowed to wear makeup, so if your business is cosmetic sales, then that would be a big marketing factor.
There are a whole host of issues when marketing internationally that a business does not normally have to deal with when marketing in their own country.
You also have to consider other societal and psychological factors that influence buying decisions in the country you are targeting to sell your goods or services to. Many of the mistakes made by companies in foreign markets, especially language related ones, could have been avoided, saving the company a lot of funds, if they were simply tested on a sample of the target market to gauge their reaction.
Can You Standardize Multinational Marketing? Regional Values Many times a country to which you would like to sell a product has extreme regional differences that must be accounted for when marketing. This could mean altering promotional material or subtle branding messages.
What Is International Marketing?Culture in international marketing therefore looks at how an international business can be promoted considering the cultural environment where the business is located. Because culture makes up the total composition of one’s beliefs, values, and language for living it is worthy to study of marketing, especially international marketing.
In this article, we cover the topic of international marketing and explore 1) an introduction to international marketing, 2) factors to consider for international marketing and 3) a conclusion.
Jet travel opened up the world to many people, and the expansion of the World Wide Web took that one step. The Effect of Language on International Marketing Essay Sample.
Introduction. Marketing in the simplest description attempts to understand customers in terms of what they buy, when they buy, why they buy, how much they buy, where they buy it. International Marketing Strategy FE VT Master Thesis Effects of cultural differences in international business and price negotiations - A case study of a Swedish company with operations in e.g.
South America By learning the host country’s language, can respect and. International marketing is the marketing activities of a company outside their country of origin.
Culture has a great impact on international marketing. A marketer must have to study about the local culture in-depth before offering a product to them. On the other hand, although international marketing communication channels, use of cultural differences affect though, especially via internet commerce in the development of cultural differences over time or completely eliminated, or cultural differences of the importance would not cause.Download