As in previous editions, the book has been updated and it offers new discussions of, among others, In-N-Out Burger and Pret a Manger as possible antitheses of McDonaldization. By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them.
All aspects of the process are easily controlled. Deskilling - A work force with the minimum abilities possible to complete simple focused tasks. The fourth, and final, subset is external-social where the impact of social theory in a larger societal setting is studied.
The increased standardization of society dehumanizes people and institutions. Various online activities require the input of consumers such as Wikipedia entries, Facebook profiles, Twitter, Blog, Myspace, Amazon preferences, eBay auctions, Second Life, etc.
This also applies to the workers in those organizations. Related to calculability, customers know what to expect from a given producer of goods or services. A further problem with the irrationality of rationality is that this can lead to inconsistencies; fast food is no longer fast, there are long lines and it is at the expense of taste.
Yet Ritzers mcdonaldization thesis MOOCs limit the amount of contact between student and teacher, it will be difficult to engage the course on a deeper and more meaningful level.
The last two subsets of Mu are looking Ritzers mcdonaldization thesis at the macrolevel of sociology than the other two subsets. The local individuals are able to manipulate their own situation in the world and become creative agents in what products and services are represented in their local environment within the glocalized world.
Ritzers mcdonaldization thesis has also extended into movie sequels and TV shows. The premise of fast food often turns out to be just the opposite - long waits in lines. Click on the links for more detail information. Capitalism, Americanizationand McDonaldization are all parts of grobalization.
In essence, McDonaldization is the process of rationalization, albiet taken to extreme levels. It is thought that the academic experience, in high school and higher education, can be quantified into one number, the GPA. The prime example of this is diners who bus their own tables at the fast food restaurant.
Slater  argues that the class size, layout and pedagogy in Peru closely resemble that of America, with clear examples of Western culture focused on efficiency of transfer of knowledge in other parts of the world. According to Ritzer, the four main dimensions of McDonaldization are: A Basic Textand edited an Encyclopedia of Globalization forthcoming.
He describes this as the process by which the principles of the fast food restaurants are coming to dominate more and more sectors of society in the United States as well as the rest of the world.
Calculability - Assessment of outcomes based on quantifiable rather than subjective criteria. Social processes are coercive, determining the nature of local communities, which have little room to maneuver. The outcome is predictable.
They sell the Big Mac, not the Good Mac. Furthermore, Slater  goes on to demonstrate that the McDonaldization of education could have many negative side effects; particularly that it does not promote inquiry or creativity.
Mu, Mp, and Mo. The current edition features a greater emphasis on the main topic of globalization: Ritzer also discusses what implications this has for the field of sociology.
The internal-social subtype identifies connections between sociologists and connections between sociologists and society. Individuality is not allowed. The book also includes a wide range of theoretical perspectives — Marxian, Weberian, critical theory, postmodern theory — as well as a number of concepts such as hyperconsumption, implosionsimulationand time and space to show the audience how sociological theory can be applied to everyday phenomena.
The biggest change, however, is that the book has been streamlined to offer an even clearer articulation of the McDonaldization thesis. In order to maintain the predictability for each franchise, there has to be "discipline, order, systematization, formalization, routine, consistency, and a methodical operation".McDonaldization is a term developed by sociologist George Ritzer in his book The McDonaldization of Society ().
For Ritzer McDonaldization becomes manifested when a society adopts the characteristics of a fast-food restaurant. McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century.
Transcript of The McDonaldization Thesis - George Ritzer George Ritzer started his career in the Ford Motor factory in the s and has never formally studied sociology. However, he has become one of the most influential and widely read sociologists of today.
Georg Ritzer’s “McDonaldization” Thesis McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 's when he bought his first hamburger restaurant, but it's origins were actually. The issue addressed here is whether the spread of rationalization, or what I have termed `McDonaldization', is inexorable.
That issue is examined spatially and temporally. Spatially, what we are witnessing is the increasingly global dissemination of rationalization, much of it emanating from the United States. The temporal growth is.
- More Evidence Needed to Support George Ritzer's McDonaldization Thesis The McDonaldization Thesis presupposes some familiarity with Ritzer's earlier work, The McDonaldization of Society (), in which he defines McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and .Download