KFC could introduce new meals to its menu and offer pork, beef or only vegetarian meals, which would target wider consumer group and would result in more costumers. Waste management and environmental responsibility have become important areas requiring attention on priority.
Original 11 herbs and spices recipe.
It results in low performance and high employee turnover, which increases training costs and add to overall costs of KFC. It has a strong distribution network such as outlets in shopping malls, airports, etc. KFC is a market leader in chicken foods for 50 years.
Moreover, there is still a large scope for opening new restaurants in these emerging markets. Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes. KFC could fully exploit it test deliver services now this opportunity and reach more customers.
Furthermore, it received bad publicity for selling chicken wing with kidney. KFC has already been sued for many times and lost quite a few lawsuits. Not just in China but in other emerging markets too KFC has been able to acquire a significant lead over its competitors.
KFC is facing problems to maintain the higher standards of hygienic food. They are looking for products cooked in safe and hygienic oils without any trans-fats. KFC receives part of its income from foreign operations.
It was also the first Quick Service Restaurant brand to have entered China in Food quality related issues Food quality has always been a major issue for the fast food brands whether it is KFC or McDonalds.
Strong financial performance Globally, the financial performance of KFC has been strong. Its Parent brand Yum! Strengths and weaknesses are internal factors and opportunities and threats external. WAste management and environment related challenges are also proving costly.
KFC has also grown its global presence and had more than restaurants operating in more than countries. Some of the important examples in this regard are given as: Russia and China hold long term potential for KFC.
In its top 12 emerging markets excluding China, KFC still has only one restaurant per million people. While the other brands under Yum!
Strong global presence with more than restaurants KFC has a strong global presence with its more than restaurants running worldwide in Companies conduct a SWOT before they embark on a new strategy or before they make an important business move like investing in a new project] Sources: Now, it has more than restaurants there and is planning to increase their number.
While demand for healthier food increases, KFC could introduce more healthy food choices in its menu and reverse its weakness into strength. Innovative menu for health conscious generation The millennial generation is highly health conscious.
Competition from other fast food brands globally Despite having grown very fast during the past few years, it is still not at number one. Its performance in Russia, Central and Eastern Europe has also remained strong.
Russia has been particularly good in terms of sales and revenue from onwards. It has the strong location, store management, motivated work force and franchises. KFC has a good image all over the globe and is globally placed for many years.
KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. KFC is part of Yum! It is being charged in different countries due to poor standards of hygienic food.
Moreover, the brand has innovated its menu to add variety and freshness. Although KFC does a great job in adapting its own menu to local tastes, the rising number of local fast food chains and their lower meal prices is a threat to KFC. All these factors including compliance to food quality laws increase the operational costs for the QSR brands.
Since it meals in chicken items mainly, its menu is bond to remain calorie heavy.The SWOT analysis of KFC talks about the major contributing factors in the success of the brand and the weaknesses and opportunities which are existing. Although KFC is known for its finger licking Chickens menu but recently they ventured out in Vegetarian category which is helping them in increasing their business.
SWOT Analysis: Thailand STRENGTHS Extensive knowledge and experience in Agriculture-based industries (e.g. Animals, Animal feeds, rice, rubber Global Kitchen Brand “Thai” STRENGTHS Service Superior esp. in Spa, tourism, restaurant, health related services, entertainment Good Quality Products Skilled Labor/Value added –.
No.Golden Square, 3rd Floor, 24th Main, J P Nagar, 1st Phase, Bangalore, Karnataka, India- KFC SWOT ANALYSIS Strengths Opportunities Brand Equity 2nd Only to McDonald’s in Foreign Sales $M Strong Cash.
Flows Generate $1B each year Very strong Internationally UK, Middle East, Thailand, China, Japan, Korea, Mexico Strong Franchise and License Fee revenues for cash flow.
• Recognized and experienced all over the world and have strong markets in UK, Thailand, Japan, Korea, China, Mexico and Middle East.
• KFC franchises and licensing fees earn huge revenue for the company. SWOT analysis of KFC (Kentucky Fried Chicken) is covered on this page along with its segmentation, targeting & positioning (STP). Analysis of KFC also covers its USP, tagline / slogan and competitors.Download